![]() ![]() “There’s a lot of bright colors and graphics that scream, and that’s primarily a result of designers making clubs that need to stand out on retail shelves,” he continued. “We always try to wrap it up in a very elegant, traditional, conservative package. “First and foremost, we want to make sure that the products perform,” White said. The Ben Hogan Golf Company has always been a niche golf brand for, typically, accomplished or very serious players, and we’ll continue down that path.”īen Hogan clubs aren’t only designed for the serious golfer from a performance standpoint, but they’re finished with a classic look that appeals to golfers who appreciate tradition. We’re never going to be one of the largest OEMs. Hogan’s vision and philosophy of making great golf clubs for serious players. “You’re not going to see beginner clubs from us and we’re not going to pursue a million different channels of distribution,” he said. That’s been the strategy all along, and White indicated that’s the future as well. Ben Hogan Golf Equipment has traditionally been attractive to the more serious and accomplished golfers, as the company develops equipment aimed at those players. ![]()
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